IKEA x HAY: "The Beauty of Basics"
If you’ve been following our Greetings from Copenhagen series, you now know we fell in love with Copenhagen and its design scene. One of our favorite takeaways from this trip was getting to know the Danish design, furniture & accessories company, HAY. Until recently, there were not many places you could purchase HAY products in the USA. MoMA had the best selection, until....
YUP! Swedish superstore Ikea has teamed up with HAY to bring people all over the world a little piece of Danish design at a great price. With over 60 items in the collection, this is Ikea's largest design collaboration to date. The YPPERLIG collection (the name loosely translates to EXCELLENT--how fitting!) contains everything from kids items, to small accessories like mirrors and trays, and larger furniture items.
WHO IS HAY, ANYWAY?
HAY is a dynamic Danish wife and husband duo, Mette and Rolf Hay, who have been focusing on designing beautiful, clean-lined furniture since 2002. Their inspiration comes from the innovative culture of Danish furniture design in the 1950's and 1960's, and they seek to guide the future of Danish furniture design back to that peak time of innovation. Singularly, they live out their design ideals by making good design accessible through affordable prices and collaborations, like the new one with Ikea.
Check out the entire YPPERLIG collection here.